According to Plan No. 525/KH-UBND of the People's Committee of Lao Cai province, the festival is organized to celebrate Vietnam Culture Day (November 24), in conjunction with the National Unity Day (November 18) and the 80th anniversary of the First National Cultural Conference (November 24, 1946 - November 24, 2026).
Through this series of activities, the province aims to preserve and promote traditional cultural values, strengthen national unity, and create conditions for people to participate in creating and enjoying culture. At the same time, the event contributes to promoting heritage, people, and distinctive products such as Shan tea and brocade, linking cultural preservation with tourism development, cultural industries, and community livelihoods.