After only two days of participating in the sales event, Ms. Ta Thi Tuyen (Kha Linh village, Thac Ba commune) sold out 1,000 Dai Minh pomelos at 15,000 VND per fruit. She plans to bring another 1,000 fruits to continue serving customers. According to Ms. Tuyen, the pomelos are popular because of their delicious, sweet flavor. Before bringing the product to the stall, her family carefully selected only the best fruits to showcase. For pomelo growers, the positive reception from customers is a joy when their carefully cultivated product becomes known to many people.
Many people came to visit and shop.
Sharing the same joy, Ms. Vu Thi Thu Huong, owner of Tam Duc food establishment (Yen Binh commune), said that the purchasing power at the exhibition space exceeded initial expectations. Participating for the first time in Lao Cai ward to introduce products, her establishment brought specialties from the Thac Ba Lake region such as green pepper sausage, green pepper fish sausage, and green pepper fish cake. In just the first two days, the establishment sold over 100 kg of products. Due to the large number of customers, the establishment had to continuously transport more goods from Yen Binh commune to Lao Cai ward to meet the shopping demand.
Ms. Vu Thi Thu Huong said that what made her happiest was the trust and enthusiastic support of the people for the local specialty. The strong sales in the first few days exceeded the expectations of Tam Duc establishment when they first introduced their products in Lao Cai ward.
Meanwhile, the booth of Yen Thanh Joint Stock Company attracted visitors with its ready-to-eat bamboo shoots from Yen Thanh, crispy chili bamboo shoots from Thac Ba, crispy pickled bamboo shoots from Thac Ba, and dried bamboo shoots from Thac Ba. A company representative stated that the products are processed from Bat Do bamboo grown in Lao Cai province using Japanese technology. The ready-to-eat bamboo shoots are particularly popular with customers due to their unique flavor, and many choose to buy them after trying them. Through trade promotion programs, the company hopes to introduce its products to a wider consumer base and find opportunities to expand its market. Along with promotional activities, the company is continuing to collaborate and expand the Bat Do bamboo shoot raw material area to Son La and Lai Chau provinces to meet processing needs and develop production.
The exhibition space also provides an opportunity for locals and tourists to learn about the province's specialties that they may not have had the chance to enjoy before. Mr. Cao Quoc Hoa, a resident of Lao Cai ward, said that the goods here are quite diverse, with many products processed and packaged attractively. Besides familiar smoked and dried meats, he was particularly impressed with the processed products made from fish from Thac Ba Lake, instant bamboo shoots, etc. He believes that the program helps people have more opportunities to learn about and choose local specialties.
Mr. Nguyen Xuan Huy, Head of the Department of Quality and Rural Development of Lao Cai province, said that preparations had been underway since early on. The organizing committee coordinated with businesses, cooperatives, and producers to design and arrange booths, while also controlling the goods participating in accordance with regulations. On the first day of the exhibition, even though it was the beginning of the week, the number of visitors exceeded expectations. Some booths sold out completely on the same day, with revenue reaching tens of millions of VND per booth. The organizing committee has requested the participating units to urgently replenish goods to serve the people in the following days.
According to Mr. Nguyen Xuan Huy, the most popular items among customers include medicinal herbs, cinnamon products, fish from Thac Ba Lake, and fruits, especially pomelo. The strong sales in the early days brought joy and hope for market expansion for the production facilities. Through the program, consumers were able to directly learn about, sample, and choose local specialties. Customer feedback also helped the facilities better understand customer needs and preferences, allowing them to improve products, maintain quality, and build long-term trust with buyers.